Palgrave Pocket Consultants – myth-busting China’s numbers, risky business & new Chinese travelers

Posted: July 31st, 2014 | No Comments »

I happen to do be doing a bit of consulting on a new series of books from Palgrave called Pocket Consultants. My contribution has been to look at adding a few China-related titles to the list, so I thought I’d better plug them….

Palgrave Pocket Consultants is a new series of concise, market driven, technical guides which provide actionable solutions to specific, high-level business problems. Written for aspiring middle-to-senior managers working for start-ups, through to multinational corporations, Palgrave Pocket Consultants cover a range of key topics in modern business, including: Marketing, Branding and Advertising; Entrepreneurship and small business; HR and OB; Management and Strategy; Global Business; Business, Society and Culture and Innovation.

The series presents:
– Top-notch business authors: written in an accessible and concise way by leading experts who have first-hand experience of business and industry.
– Need-to-know knowledge: focused on the timeliest topics for the world of business and management, Palgrave Pocket Consultants solve problems that would otherwise drive a board or owner to employ a consultant.
– Accessible content: Palgrave Pocket Consultants are purpose built to provide clear, to-the-point guidance, available in print and digital and reasonably priced between £14.99-£19.99.
– Actionable solutions: the series will provide applicable guidance for middle-management to c-suite executives, business owners and entrepreneurs

Myth-Busting China’s Numbers – Matthew Crabbe

China is the world’s biggest consumer story, but foreign businesses are still getting it wrong due to lack of knowledge and understanding.

Myth-Busting China’s Numbers provides a unique and insightful critique of China’s economic data, analysing what businesses need to be aware of when interpreting this data and why.

From GDP down to micro-markets, demographics and company financials, this book looks at the flaws, inaccuracies and manipulations of data from major statistical categories, providing guidance on how to spot and rectify these issues, and allowing businesses to better understand their market and reduce risk. Featuring case studies of businesses that have failed and succeeded based upon on their understanding of China’s data, this book is invaluable to anyone with business or investment plans in China.

Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant. Written for aspiring middle-to-senior managers working across business at any scale, they offer solutions to the most cutting-edge issues across modern business. Be your own expert and have the advice you need at your fingertips.

The New Chinese Traveler – Gary Bowerman

Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel industry figures and travel journalists in different locations, global tourism boards, hoteliers, retail experts, marketing and branding consultants, the book helps business executives around the world to better understand the complexities and challenges of Chinese outbound travel, and create and deliver their own products and services that will meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

Risky Business in China – Jeremy Gordon

Risk is a major reason that companies fail in, or fail to enter, China. This unique book demonstrates how correctly-applied due diligence can not only reduce business risk in China, but also provide excellent business intelligence to support negotiations and business relationships. Based upon the author’s twenty years of consulting experience in China, this practical book is packed with real-world case studies of failures and successes, providing a valuable and detailed ‘road map’ to avoiding the most high-profile pitfalls of business in China.

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