“History doesn’t repeat itself, but it does rhyme.”
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China-Britain Business Council Online event – Creative Opportunities in China with Paul French & Jo Lusby – Feb 23 2021

Posted: February 19th, 2021 | No Comments »

I’ll be discussing opportunities for UK people and companies in China’s creative sector – publishing, movies, tv, audio, licensing and all that good stuff – with my former editor at Penguin China Jo Lusby for the China-Britain Business Council – February 23rd 2021 on zoom – you dfon’t have to be a member of the CBBC to join in, they’ve made it totally open….(and it’s a good time for Europe and Asia)…

Click here for more details & to sign up…

The UK is a world leader in the development of creative content, which is reflected in both the volume and breadth of creative exports to China including, books, films, TV shows, documentaries, computer games to name but a few. Books, movies, TV, audio are all areas where Chinese consumers want to hear what the world has to say. The opportunities are as limitless as our imaginations – from history to science-fiction; from publishing to CGI.

Nevertheless, the Chinese market come with challenges for the industries including content quotas, censorship, and cultural differences. Join Paul French and Jo Lusby as they discuss navigating the challenges and creating content that is going to gain traction in China including:

  • What is the opportunity for UK creative companies in China?
  • What types of content is most likely to succeed in China?
  • What are the alternate models for UK creatives to work in or with China?
  • What are some of the challenges for UK Creative Industries and how can these be overcome?
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