“History doesn’t repeat itself, but it does rhyme.”
— Mark Twain

Carl Crow on Cholera Outbreaks, Evacuation & Ad Spend in 1923…..

Posted: March 11th, 2020 | No Comments »

Carl Crow, the great Amerian ad man in Shanghai and writer on China between the world wars claimed that the clamour of foreign manufacturers to make a killing in the China market was such that even when Shanghai was hit by a cholera outbreak in 1923 causing many foreigners to send their families home and evacuate the city for a time the advertising business continued to boom. Real estate prices collapsed along Nanking Road and vacant shops littered the city as businesses went bankrupt, clubs found that members couldn’t afford to renew their subscriptions and the stock market went into a tailspin, but still everyone advertised and still Carl Crow Inc prospered.

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