“History doesn’t repeat itself, but it does rhyme.”
— Mark Twain

Feel Like a Brandy in old Shanghai? – Domecq on Jinkee Road…

Posted: July 23rd, 2019 | No Comments »

Spain’s Domecq brandy was having a marketing push in 1930s Shanghai….The brand was distributed by Sino Spanish Trading – who’se telegraph number was “Sinospan”, by the way.

Sino Spanish was on Jinkee Road (now Dianchi Lu) – that street is an oddity in Shanghai and remains a narrower street than most of the grander thoroughfares that run west from the Bund. The first streets laid out running off from the Bund were originally named in alphabetical order to make them easy to remember; among them Canton, Foochow, Hankow, Kiukiang, Nanking, Peking and Soochow Roads running from south to north. However, at a later date Jinkee, between Nanking and Peking Roads, was created by turning a formerly private lane that led to the offices of the British traders Gibb, Livingston & Company Ltd into a public street. Gibb, Livingston’s Hong, or trading, name was ‘Jin Kee’. It seems that the alphabetical order first used to lay out Shanghai’s road system had been forgotten and so the name was never changed.

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